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I've been doing go to market for technology businesses to some degree for the better part of 20 years now and I still learn more every day. I don't really see i
by neom 2y ago
I've been doing go to market for technology businesses to some degree for the better part of 20 years now and I still learn more every day. I don't really see it as something you can easily learn by reading about, mostly because there is a lot of nuance.
That said, it basically boils down to 3 things:
Personas
Channels
Messages
You have an archetype of someone in your head that would like your tool, you want to test if that archetype exists. That persona likely consumes content, your job then is to understand the channels that persona typically likes to consume their content, and try to serve them a message they can understand in the time you have to serve it. There are thousands of personas in millions of channels consuming billions of messages, that is why it's hard.
- metalman 2y agoyour gooooood! humble intro that segues into a this is so, so hard.... awsome lay it all out for free, WOW! personas channels messages smooooth finnish with a free puppy nuance indeed call that? the keys to the palace and a free puppy sale!, who could say no? for the parent: hire this guy! If you cant, then get a jobby job selling retail to the masses, and just sell sell sell, get a thicker hide, and be able to summon a smile for the worst person you are ever going to meet
- neom 2y agoI can't tell if this is a backhanded compliment or just the backhand, but it made me laugh never the less.
- yu3zhou4 2y agoI think that was genuine, maybe a bit overemotional, and I’m unsure why they’re getting downvoted
- econ 2y agoIt makes people angry because it is true. When I got the job selling an insanely inferior version of the product I couldn't sell the formula was this, sit down and listen... They had 40 different registered businesses all selling the same software but with a different name to protect the guilty. A modest size call center divided into 40 groups. Each prospect would get at least 40 calls but more often something towards 120. Pricing started high then gradually lowered with a few "errors" so that the prospect could say they got a call 2 days ago and they only charged x. "Ohh, that cheap???" Etc It worked, people got really angry 30 to 80 calls in and they purchased from the "other" company.
- ayewo 2y agoThat formula is definitely hilarious
- econ 2y agoOne of my learning moments involved the realization that keeping up with the Joneses is much more appealing than being ahead. If all npcs interact with the village fountain it makes perfect sense. If you are the first to discover tossing a coin in it and making a wish it is going to be a hard sell.
- notpushkin 2y agoI can’t even decipher it tbh
- sliq 2y agosounds like a weird AI comment to me
- yu3zhou4 2y agoMuch appreciated John, I’d be happy to discuss stuff with you once I’m ready
- cpfohl 2y ago“Once I’m ready” is a trap. It’s a free hour of consulting with someone that has experience in exactly what you’re struggling with…worst case scenario (no offense neom) you walk away with an hour less to binge Netflix and a hilarious story; best case they point something out that moves you to profitable months or years sooner. My instinct tells me that you posted this here because you wanted something like this.
- lazyeye 2y agoNice summary thankyou.
- neom 2y ago(HI! I can't edit this post, so: Plz email before you put down some time on my cal, 23 people scheduled themselves in without emailing first, I'm flattered, however if you're not OP please email first, when I originally responded to this post it wasn't very popular and I didn't expect it to pop off - thank you!!! :))
- yu3zhou4 2y agoI just had a chat with neom and he helped me a lot with going deep into personas - channels - message. A helpful dude, if anyone thinks about reaching out to him, then from my experience it sounds like a good idea