One aspect I find fascinating and under estimated is how Apple makes the browser kind of secondary to apps. The browser is basically a navigator, a renderer of

One aspect I find fascinating and under estimated is how Apple makes the browser kind of secondary to apps. The browser is basically a navigator, a renderer of websites. People don’t think of the web as a platform for apps. For them, it’s like a bunch of pages you get to via Google. They have very poor notions of how to navigate or make workflows with it. How many people do you know who just have a million tabs open? Who have no notion of what web apps to use and mainly use Gmail / Slack / Google? This is why Apple pushes apps so much. A dedicated little place for a use case. PWAs are a good in between for sure. But for a lot of humans, having a logo of a brand they recognize is going to be the main thing. “I want a button that says Music, it’s Apple Music, I pay it 10 bucks, I get all the music.“