Individual personal users just aren't type foundaries like Klim's target market. They want to land large businesses who use their typefaces as their dedicated b

Individual personal users just aren't type foundaries like Klim's target market. They want to land large businesses who use their typefaces as their dedicated brand font - and the pricing reflects that potential value. I agree though that they've missed out on an opportunity to land individual personal use. They've just slapped their standard license on it, and didn't think much about it.