"The founders said they were not ready to announce a strategy for profitability, but noted that the investment gave them time to develop new ways to generate re

"The founders said they were not ready to announce a strategy for profitability, but noted that the investment gave them time to develop new ways to generate revenue." So I think letting universities pay for the data or students paying for certificates. Source: http://www.nytimes.com/2012/04/18/technology/coursera-plans-to-announce-university-partners-for-online-classes.html http://www.nytimes.com/2012/04/18/technology/coursera-plans-...