Do you think either approach - blunt criticism, or avoidance of such - is more optimal than the other? Many CEOs are famous for being colorful and blunt - Steve

Do you think either approach - blunt criticism, or avoidance of such - is more optimal than the other? Many CEOs are famous for being colorful and blunt - Steve Jobs, Herb Kelleher - and I find that very often, I gravitate towards services produced by such people. I don't know about many CEOs that practice the opposite approach, but that's because the opposite is less newsworthy. I guess what I'm asking is: would you say the net improvement is worth the loss of those exceptions in business relationships?