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>Coca-Cola has used the new generation of codes in parts of Latin America for refillable bottles, with the QR code allowing the counting of refills so that a re
by veltas 2y ago
>Coca-Cola has used the new generation of codes in parts of Latin America for refillable bottles, with the QR code allowing the counting of refills so that a requirement of 25 before recycling can be enforced.
More tracking!
- pavel_lishin 2y agoMy congratulations to all local entrepreneurs who are gearing up their printers to print "replacement" QR codes to put over the existing ones, once the 25-refill limit is reach.
- arccy 2y agopresumably the QR code is just an ID and the actual counting is done on a server, so there's not much room for "replacement" qr codes
- out_of_protocol 2y agoIt could be an ID in the central database, or jwt-style signed token. More crypto-punk stuff ;) (not related to cryptocurrency). "Valid bottle" sounds funny
- ortusdux 2y agoReminds me of the RFID tags used to limit refills - https://www.validfill.com/solutions#overview https://www.validfill.com/solutions#overview
- wlesieutre 2y agoUnique codes will finally allow the implementation of "drink verification can to continue" with validation that the user hasn't reused a previously scanned can
- crazygringo 2y agoYou've got it backwards -- it's a 25-refill minimum, not limit. And what do entrepreneurs care? They send the bottles back to Coca-Cola regardless. The Coca-Cola truck comes, picks up crates of empty bottles and drops off crates of full bottles. From the way it's written, it sounds like it's a tool for Coca-Cola to track bottle usage, to separate bottles into separate streams for reuse and now-can-be-recycled.
- pavel_lishin 2y agoAh, I thought this was for customers to get free refills.
- deleted 2y ago[deleted]
- dialup_sounds 2y agoThat's not how any of this works. The bottler is reusing the bottle 25 times, not the end consumer.
- dialup_sounds 2y agoAfter careful consideration I've decided that I'm more concerned with the waste and pollution caused by single-use plastics than I am the privacy rights of polyethylene bottles.
- smallerfish 2y agoFirst they came for the soda bottles...
- DoingIsLearning 2y agoHow is this not moving more responsability and work onto consumers rather than tackling the problem at the root. Coca-cola had a 2.7B EBTDA last quarter. Marketing needs to stop blowing smoke up people's rears. If they care about the environment, they can just use glass! Install mega watts of renewables to provide the power for glass recycling. Zero plastic in the environment. Companies need to stop externalizing their costs into environmental problems and telling people it's their problem for buying it.
- redwall_hp 2y agoBut a glass bottle weighs 10x what a plastic bottle does, resulting in significantly more fuel usage and greenhouse emissions. PET bottles are widely recycled, at something like 90% in Norway and 80% in Japan. Versus 25-30% in the US. The issue in the US is literally that people just throw them in the trash or on the side of the road, outside of the six states that have a deposit. Statista link, with some of the rough figures corroborated by Wikipedia: https://www.statista.com/statistics/1166550/plastic-bottle-recycling-rates-in-select-countries/ https://www.statista.com/statistics/1166550/plastic-bottle-r... https://en.wikipedia.org/wiki/PET_bottle_recycling https://en.wikipedia.org/wiki/PET_bottle_recycling The issue is the lack of will, and opposition, to actually put them in a place where the materials can be recycled...and to make it cheaper (through tax incentives) to recycle the material than to use new plastic. Those glass bottles would end up in the trash or in the road too, as things stand. It's where I already see them go most of the time. Moving from a recycling-friendly state to a southern state has been infuriating in that regard.