The author lists a set of rules, one of which is: "always move people back to your kingdom, never to another kingdom". So he's motivated by "moving people to k

The author lists a set of rules, one of which is: "always move people back to your kingdom, never to another kingdom". So he's motivated by "moving people to kingdoms", which sounds like the exact thing he's calling out the big social platforms on, but adopting himself on a smaller scale. In the end, respecting users isn't the guiding force. "Kingdom building" is. Brand building. Users herded like cattle from castle to castle. It's "trust me bro" website ethics replacing corporate social media policies.