Ads don't offend me categorically. If publishers had text links, plain banners or any combination of content that added up to around 100kb sans images, I would

Ads don't offend me categorically. If publishers had text links, plain banners or any combination of content that added up to around 100kb sans images, I would probably consume more of their content and occasionally click an ad. Video interstitials, paywalls or modal dialogs asking me to allow megabytes of tracking requests are a deal breaker. Anything that annoys or slows me down is more expensive than the value of the content, which I typically want to skim. The content is rarely worth it. As it concerns Reuters, the same content will be parroted and recycled elsewhere. Legacy media is tone deaf from editorial policy to the nuts and bolts of how content is displayed.