What if the next one to get there produces a similar service for 5% less? Race to the bottom. And would AI that is tied to some interface that provides lock-in

What if the next one to get there produces a similar service for 5% less? Race to the bottom. And would AI that is tied to some interface that provides lock-in even be qualified to be called general? I have trouble pointing my finger on it, but AGI and lock-in causes a strong dissonance in my brain. Would AGI perhaps strictly imply commodity? (assuming that more than one supplier exists)