I don’t know exactly how these companies make their money and how successful they are, but I at least believe all of them are in the odds computation business.

I don’t know exactly how these companies make their money and how successful they are, but I at least believe all of them are in the odds computation business. They might be supplying prices to bookmakers instead of betting themselves etc. Longshot Systems Football Radar Gambit Research SportsRadar Odds Reactor Star Lizard Smartodds Smarkets These companies are known more for their HFT trading in financial markets, but I believe they have also expanded into sports betting. jane street jump trading Susquehanna Also some of the bookmakers such as matchbook have started as betting group and then overtime turned into a bookmaker as that is where the real money is.