I would guess they're hoping that it'll get in front of some potential customers and augment their primarily word-of-mouth marketing strategy as a result. I di

I would guess they're hoping that it'll get in front of some potential customers and augment their primarily word-of-mouth marketing strategy as a result. I did appreciate that the "hired a car" story included a comment of "and this is worth doing because it gets us customers," the lack of pretense there was nice.