> And if Dark Google has not yet figured out how to scam AI... it is only a matter of time. There is one thing the AI companies have going for them that Google

> And if Dark Google has not yet figured out how to scam AI... it is only a matter of time. There is one thing the AI companies have going for them that Google doesn't: They don't have 90% market share. That's a huge problem that only Google has, because if your black hat SEO stops working against Google, you dedicate all your efforts to fixing it until it does, and then Google has to win against the combined efforts of everyone in the world. Now suppose there were a dozen search engines that all had around equal market share. You find something that works against the first one but that causes you to get dropped to page 10 by two of the other ones. You finally find something that works against three quarters of them... for a week... after which it still works against a third of them but doing that causes the other two thirds to drop you again. To have any chance with those now you have to stop doing that, but if you do you fall off the front page for the third it was still working against. Also, by the end of the month that third will be a quarter. You could target only one specific search engine, but then you're doing the same amount of work for only 8% of the advantage, meanwhile that search engine can concentrate their efforts on thwarting the similarly smaller percentage of black hat SEOs who chose to target them instead of one of the competing search engines. It's much harder to hit a dozen moving targets at once than just one.