> When Google came onto the scene, I credit its success to the tried and true paradigm that makes companies successful: simple and easy to use. If Google's com

> When Google came onto the scene, I credit its success to the tried and true paradigm that makes companies successful: simple and easy to use. If Google's competitive advantage was only that they had a clean and simple web page, I don't think they'd have nearly the sticking power they ended up having. You can design a front-end that looks like Google's original UI in a matter of hours. It seems implausible tale that in the 25 years since their ascendance, nobody has tried to compete with them with a simple-looking search box. Google became dominant because Google was much better than the alternatives.