google's playbook from the 2000s was to run a search engine based on a novel ranking algorithm that actually worked with a ui designed by engineers who like thi

google's playbook from the 2000s was to run a search engine based on a novel ranking algorithm that actually worked with a ui designed by engineers who like things fast, simple and minimal. the rest of the process described herein has been best described by cory doctorow as "enshitification."