> viewership is down and getting worse so much so that NBA is doing crazy shit That's surprising to see as the WNBA is steadily growing and had a large jump th

> viewership is down and getting worse so much so that NBA is doing crazy shit That's surprising to see as the WNBA is steadily growing and had a large jump this year--supposedly due to Caitlin Clark Effect[0] (a generational player). But they had been growing viewership steadily before that. I don't really care for basketball in any form, too many points, but I would catch headlines on espn & other sports channels and the WNBA was taking up a lot of real estate in the top headlines this year and before that it was usually about another attendance or viewing record. Curious what they are doing different than the Men's game? [0] https://en.wikipedia.org/wiki/Caitlin_Clark_effect https://en.wikipedia.org/wiki/Caitlin_Clark_effect