I think you're right, but also this doesn't contradict the article. Google reset to a cleaner state (leaving behind the advertising choked portals of the late 9

I think you're right, but also this doesn't contradict the article. Google reset to a cleaner state (leaving behind the advertising choked portals of the late 90s). Over time both internal and external forces have chipped aways at Google's original model. Perhaps AI could drive a similar reset.