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The razor blade strategy has come full circle. This is a great idea. I'd be interested to see one of the many Seattle-based web companies try something simila
by jbarciauskas 18y ago
The razor blade strategy has come full circle. This is a great idea. I'd be interested to see one of the many Seattle-based web companies try something similar in the Market, though. How do you engage a customer on the street about your new social network site or convince someone to start Twittering?
- patio11 18y agoThe bigger question is "Does your business have a way to translate a customer from the street into money in your pocket?" The architect does. That guy who sells potato peelers does. The plumber who banged on doors just to give out coupons and say "Hey, I'm a plumber you can trust next time you need something plumbed" does. Twitter doesn't. Relatedly, architects, potato peeler salesmen, and plumbers have a value proposition which can be explained to absolutely anyone. You want your living space improved, you want your time spent peeling potatoes decreased, you want your excrement to not come gushing out of the kitchen sink. I personally would struggle with explaining to regular people how they really, really want to be tied to a machine all day sending 180 character messages. Apparently Twitter does, too, or they'd have convinced people that this activity is worth paying money to do.