Infestation also applies to actual "organic" results. The old Google philosophy would have ranked pages with annoying pop-ups, paywalls, sign-in walls etc out o

Infestation also applies to actual "organic" results. The old Google philosophy would have ranked pages with annoying pop-ups, paywalls, sign-in walls etc out of existence. Today's Google does not. They even tolerate sites that show them articles to index but are then hidden from the general public behind a paywall. The old Internet still exists, but Google's ranking behaviour hides it.