> If Google kept at “Pages must be short and provide straight answers”, then we’d have much better search results today. I disagree. Any prescription for what

> If Google kept at “Pages must be short and provide straight answers”, then we’d have much better search results today. I disagree. Any prescription for what the ranking should be that isn't simply the most relevant result is a worse ranking. I don't care if the top search result is the fastest, leanest, shortest, straightest, most adless, most equitable answer to my query if it's not the best answer to my query. I'll take the slowest loading, most verbose, popup ridden, mobile-unfriendly site if it's the one that has what I asked for. Trying to add weights for things other than relevance is probably exactly where Google started going wrong. And then when it turned out badly, people propose yet more weights beyond relevance to fix the problem of irrelevance?