You are completely misreading him, as far as I can tell. He says: I'm not seeking to be awarded money. I just want my Glass fixed, and it would also be nice i

You are completely misreading him, as far as I can tell. He says: I'm not seeking to be awarded money. I just want my Glass fixed, and it would also be nice if McDonald's would see fit to support vision research. Which means in any sane interpretation to be that he wants McDonalds to pay for whatever it costs to repair or replace his property, but he is not seeking punitive damages for the assault, he just wants his glasses fixed. And he thinks it would be nice if McDonalds made a gesture of donating something to vision research, to show they are actually sorry.