It's popular right now because it's Christmas time. The video stimulates the yule log tradition for people who don't have fireplaces (most people) or don't want

It's popular right now because it's Christmas time. The video stimulates the yule log tradition for people who don't have fireplaces (most people) or don't want the mess of a real fire. A lot of people are off work right now, visiting friends and family, and want a nice seasonal ambiance. https://en.wikipedia.org/wiki/Yule_log https://en.wikipedia.org/wiki/Yule_log It also used to air on TV in some region https://en.wikipedia.org/wiki/Yule_Log_(TV_program) https://en.wikipedia.org/wiki/Yule_Log_(TV_program) I understand that it would be confusing if you weren't familiar with the tradition.