Cool. Despite what the naysayers may think, Fiat is taking a very 'smartphone' approach to the car. Instead of viewing a phone as just a phone, OEMs realize tha

Cool. Despite what the naysayers may think, Fiat is taking a very 'smartphone' approach to the car. Instead of viewing a phone as just a phone, OEMs realize that with innovation, it can be a device that meets many common, everyday needs at once...camera, music player, etc. One of the core rituals millions commuting in their cars perform every single day is the morning cup of coffee. It's literally one of the things you just do in a car. This saves me time, and it meets a core need for behavior in a vehicle. It probably saves me money too if I am used to going to Starbucks or some other overpriced coffee shop. Definitely cool imho.