Well, it's already common among techies to flex about how shitty they live - like a bed, a chair, a TV and a game console and no decoration. They already like

Well, it's already common among techies to flex about how shitty they live - like a bed, a chair, a TV and a game console and no decoration. They already like to glamorize concentration of wealth, they love how America has the largest companies and Japan&Europe is failing because they don'y have as large companies. They already obsess over things like sexuality, identity, culture wars etc. When the tension becomes too high, You can always give them a win over destroying a character you created? Let them really hate the vegans, glamorize Lamborghinis or Teslas, hook them to the online world and reduce the real world interactions so they can have wins cheap for you and keep working very hard. To curb any social movements that don't align with this model, you just make sure that have control over the communications. Ideally, CEOs stay in London, Zurich, Frankfurt and Paris as it might be dangerous if they are among the workers in New York etc.