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> "Login" is terrible (and you should feel bad for suggesting bad UX as though it was right). seconded I also agree that "register" is a great alternate to "s
by tb303 14y ago
> "Login" is terrible (and you should feel bad for suggesting bad UX as though it was right).
seconded
I also agree that "register" is a great alternate to "sign up."
My original intent in responding to this thread is to help educate HN readers between data and opinion when it comes to "good UX." As a designer I've had opinions about these things for years, as we all have. But not all of us have had the opportunity to test our ui lexicon in front of millions of users. So while we might think "oh, register makes more sense," I am simply offering that no, in fact, it did not. "Sign up" was the most commonly-expected term for participating in the system as a non-user. "Register" was viewed as more committal, technical, involved.
- moe 14y agoDid you A/B test the conversion rate or is that from a poll?
- tb303 14y agopassive: tested conversion/success rate active: tested lexicon on focus groups, asked what users expected actions to do, testing hypothetical affordances, etc.
- moe 14y agoThat's interesting. We did an extensive series of A/B tests a while back between "Registrieren", "Anmelden" and a specific call to action (this was a german top100 site). There was no significant difference between the former two but, as expected, a much better conversion with the specific call. However, none of this is relevant to the "Login" vs "Sign in" debate. If that button influences anything then it would be in the retention, and I doubt the impact can be measured in insulation either way. It's merely one of the tiny details that make a difference in aggregate.