3 ms·

By adding a new gifting holiday in midsummer, for load-balancing. It's called "Amazon Prime Day".

• praptak 2y ago
  It might get tricky. Midsummer already has a spending stimulus. Summer vacation is when people spend their money on tourism.
  • ozim 2y ago
    Imagine how much money Amazon could make if they invest money into convincing people that they should spend it on gifts instead of travel. Who cares about tourism industry if you can take their money.
    • Schiendelman 2y ago
      Maybe gift giving is lower environmental impact!