Wait, you don't have recurring revenue from your customers? And you do have servers and maintenance tasks? "Insanity" is right, that is not sustainable. That c

Wait, you don't have recurring revenue from your customers? And you do have servers and maintenance tasks? "Insanity" is right, that is not sustainable. That changes my answer - this is not about pricing optimization, and it is not about selling. You have a non-viable company right now. You need a fundamental change to either convert to recurring revenue at a level that supports the maintenance, or... a change to the product to be run without back-end support, on local devices only, no support. I have no idea what your daily process is, but I'd be looking hard at automation. Unless there is some level of human judgment required every day, automate all the things. Once that is done, you can do the arithmetic on actual server costs, number of customers, and determine recurring pricing levels that customer will accept and that keep you alive. Only when you get to that point does it make sense to even start thinking about selling. Gosh, I'm actually intrigued, though. I love efforts like that. Maybe I'm the insane one, but making a big change like that actually sounds like fun.