Mullvad has been around for a long time and was on the cutting edge of technology when public VPN’s were becoming relevant a decade or so ago. Since then they’v

Mullvad has been around for a long time and was on the cutting edge of technology when public VPN’s were becoming relevant a decade or so ago. Since then they’ve managed to stay relevant despite not advertising or being affiliated with a larger platform. In my estimation their success is largely due to word of mouth and a perception of being a legitimate company with a serious interest in security and privacy in a market rife with scams and lies. I’d imagine that’s how they attract talent as well.