I've been running my brand of scented products and cosmetics (https://yuma.gr https://yuma.gr) for 2 years now. 2 months ago we completed a rebranding and we're

I've been running my brand of scented products and cosmetics (https://yuma.gr https://yuma.gr) for 2 years now. 2 months ago we completed a rebranding and we're steadily gaining national consumer awareness of our existence as a brand. From the top of my head, in order of importance: 1. Your perspective is unique - no one else shares your exact point of view. Try everything. 2. Master digital marketing: Google & Facebook Ads, Server Side Tracking, Google Tag Manager, and Analytics. Recommended communities: - reddit.com/r/PPC - measure.chat 3. Keep creative talent in-house (designers, developers) 4. Study pricing psychology (eg. kolenda.io/guides/pricing) 5. Good books with warstories: * Influence: The Psychology of Persuasion by Robert B. Cialdini * The 22 Immutable Laws of Marketing & of Branding (2 separate books) by Al Ries 6. Learn accounting essentials, each country has its own system 7. Provide solid support via multiple channels (phone, email, chat, social etc)