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Marketing and sales, so this time I succeed with having paying customers in my next product :) Any tips or resources for solo entrepreneurs is highly appreciat

Marketing and sales, so this time I succeed with having paying customers in my next product :) Any tips or resources for solo entrepreneurs is highly appreciated!

Alex-Programs 2y ago
Same here! I really underestimated marketing. I've got a lot more respect for it now. I assumed "build it and they will come" would work, and while there are definitely areas I could improve my product, the bottleneck for me is getting people to see it and try it. Once they're using the trial, I have an excellent conversion rate.
hambos22 2y ago
I've been running my brand of scented products and cosmetics (https://yuma.gr https://yuma.gr) for 2 years now. 2 months ago we completed a rebranding and we're steadily gaining national consumer awareness of our existence as a brand. From the top of my head, in order of importance: 1. Your perspective is unique - no one else shares your exact point of view. Try everything. 2. Master digital marketing: Google & Facebook Ads, Server Side Tracking, Google Tag Manager, and Analytics. Recommended communities: - reddit.com/r/PPC - measure.chat 3. Keep creative talent in-house (designers, developers) 4. Study pricing psychology (eg. kolenda.io/guides/pricing) 5. Good books with warstories: * Influence: The Psychology of Persuasion by Robert B. Cialdini * The 22 Immutable Laws of Marketing & of Branding (2 separate books) by Al Ries 6. Learn accounting essentials, each country has its own system 7. Provide solid support via multiple channels (phone, email, chat, social etc)
- yu3zhou4 2y ago
  Thanks! This is solid. Good luck with your store. Btw when I open the website, I’d expect it to show me English descriptions (ideally it recognizes my country)
  - hambos22 2y ago
    Thanks! The shop currently is Greek only and I disabled google translate sitewide because it breaks React (https://issues.chromium.org/issues/41407169 https://issues.chromium.org/issues/41407169)
rramadass 2y ago
Managing The Professional Service Firm by David Maister was recommended on HN for all entrepreneurs. It has a very practical and commonsense way of explaining how to approach all facets of a business and well worth reading.

Marketing and sales, so this time I succeed with having paying customers in my next product :) Any tips or resources for solo entrepreneurs is highly appreciated!

Alex-Programs 2y ago

Same here! I really underestimated marketing. I've got a lot more respect for it now. I assumed "build it and they will come" would work, and while there are definitely areas I could improve my product, the bottleneck for me is getting people to see it and try it. Once they're using the trial, I have an excellent conversion rate.

hambos22 2y ago

I've been running my brand of scented products and cosmetics (https://yuma.gr https://yuma.gr) for 2 years now. 2 months ago we completed a rebranding and we're steadily gaining national consumer awareness of our existence as a brand. From the top of my head, in order of importance: 1. Your perspective is unique - no one else shares your exact point of view. Try everything. 2. Master digital marketing: Google & Facebook Ads, Server Side Tracking, Google Tag Manager, and Analytics. Recommended communities: - reddit.com/r/PPC - measure.chat 3. Keep creative talent in-house (designers, developers) 4. Study pricing psychology (eg. kolenda.io/guides/pricing) 5. Good books with warstories: * Influence: The Psychology of Persuasion by Robert B. Cialdini * The 22 Immutable Laws of Marketing & of Branding (2 separate books) by Al Ries 6. Learn accounting essentials, each country has its own system 7. Provide solid support via multiple channels (phone, email, chat, social etc)

yu3zhou4 2y ago
Thanks! This is solid. Good luck with your store. Btw when I open the website, I’d expect it to show me English descriptions (ideally it recognizes my country)
- hambos22 2y ago
  Thanks! The shop currently is Greek only and I disabled google translate sitewide because it breaks React (https://issues.chromium.org/issues/41407169 https://issues.chromium.org/issues/41407169)

rramadass 2y ago

Managing The Professional Service Firm by David Maister was recommended on HN for all entrepreneurs. It has a very practical and commonsense way of explaining how to approach all facets of a business and well worth reading.