Guesses (and probably not good ones) Dropbox: P.O. Box? You can send almost anything to it but only X people have access (whoever has a key) GitHub: Science P

Guesses (and probably not good ones) Dropbox: P.O. Box? You can send almost anything to it but only X people have access (whoever has a key) GitHub: Science Publication? Where everything is typically based off prior research and people can choose to "Fork" previous research to publish a new concept Klout: Diner's Club Card? Masons/Lyons clubs? Bottlenose: TV Guide? Just taking stabs... it is an interesting question but I agree I'm not sure what the benefits are for being able to relate directly to an "offline" concept. I suppose one benefit is if you really can say "We are like TV Guide for the Internet" then you can use that to help you make decisions (what did TV Guide do right and wrong).