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We have one of the new concept Penny's here in Hurst Texas, and its amazing, the store is very well merchandised, clean and well lit. They're supposedly rollin

by Aloha 2y ago

We have one of the new concept Penny's here in Hurst Texas, and its amazing, the store is very well merchandised, clean and well lit. They're supposedly rolling them out nationwide - JCP does gamify shopping in a way that almost makes it fun. https://fortworth.culturemap.com/news/fashion/11-01-19-j-c-penney-reimagined-store-concept-hurst/ https://fortworth.culturemap.com/news/fashion/11-01-19-j-c-p... https://www.jcpenney.com/m/hurst-store-page https://www.jcpenney.com/m/hurst-store-page

kylehotchkiss 2y ago
WOW do I love their new logo. This all seems really well thought out. Glad they're doing the hard work to step out of the 90s!
- jjeaff 2y ago
  which one, I searched and found several iterations that are supposedly "new"
r00fus 2y ago
This sounds really interesting - they've decided to make their new stores a place to visit not just to shop but as a place to learn (clearly leading to more shopping). Stores used to rely on other mall properties to do the 2nd part but as the concept of the Mall starts fading, they need to start doing this themselves.
wombat-man 2y ago
That's good. For nostalgia reasons I shop at the mall around the holidays. JCP seems to be marching right behind the SEARS that is no longer there.
conductr 2y ago
I happen to have some inside knowledge, this was a concept store created for a specific marketing campaign and no intention of this being rolled out further to their stores. The store/campaign itself was like three waves of executives ago at this point and will likely never be more than this single store. They were experimenting with box in a box but have mostly lost those partnerships too, the Sephora partnership was largely seen as beneficial to Sephora more than JCP.
- Aloha 2y ago
  Thats really too bad, it makes shopping so pleasant. I know Penny's has opened new stores, it looks like they learned the right lessons from this store though, better merchandising, more lighting, etc.
jerlam 2y ago
Wow, it's like an Apple store but it opened six years after JCP fired the CEO they headhunted from Apple retail. And the CEO mentioned in the article has already been replaced.

by Aloha 2y ago

kylehotchkiss 2y ago

WOW do I love their new logo. This all seems really well thought out. Glad they're doing the hard work to step out of the 90s!

jjeaff 2y ago
which one, I searched and found several iterations that are supposedly "new"

r00fus 2y ago

This sounds really interesting - they've decided to make their new stores a place to visit not just to shop but as a place to learn (clearly leading to more shopping). Stores used to rely on other mall properties to do the 2nd part but as the concept of the Mall starts fading, they need to start doing this themselves.

wombat-man 2y ago

That's good. For nostalgia reasons I shop at the mall around the holidays. JCP seems to be marching right behind the SEARS that is no longer there.

conductr 2y ago

I happen to have some inside knowledge, this was a concept store created for a specific marketing campaign and no intention of this being rolled out further to their stores. The store/campaign itself was like three waves of executives ago at this point and will likely never be more than this single store. They were experimenting with box in a box but have mostly lost those partnerships too, the Sephora partnership was largely seen as beneficial to Sephora more than JCP.

Aloha 2y ago
Thats really too bad, it makes shopping so pleasant. I know Penny's has opened new stores, it looks like they learned the right lessons from this store though, better merchandising, more lighting, etc.

jerlam 2y ago

Wow, it's like an Apple store but it opened six years after JCP fired the CEO they headhunted from Apple retail. And the CEO mentioned in the article has already been replaced.