As a marketer I recognize this and it’s the result of territorial marketing agendas at war over IAM, In-App Messaging, the holy grail of conversion funnels. It

As a marketer I recognize this and it’s the result of territorial marketing agendas at war over IAM, In-App Messaging, the holy grail of conversion funnels. It’s a shame that Google is being run by marketers rather than engineers. And I say that as a marketer. When engineers were running the company this shit didn’t happen. Now we’re watching the inch by inch trench warfare of various teams at Google vying for quarterly KPIs and it sucks bad. I anxiously await the next Google to usurp what Google has become, which is a kinda of proto IBM/GE.