As a consumer you're only ever seeing the tip of the iceberg of Meta apps. There are at least 3 major user groups: The consumers, the producers, and the adverti

As a consumer you're only ever seeing the tip of the iceberg of Meta apps. There are at least 3 major user groups: The consumers, the producers, and the advertisers, and each of them is at least as complex as the others. Then you have to consider the global audiences, and that e.g. ads are handled very differently in the EU than in North America, and that needs to be accounted for.