> Your super-effective caching engine, described with words like "query" and "request" and "server" and "cache", is not relevant to your users. Like, at all. I

> Your super-effective caching engine, described with words like "query" and "request" and "server" and "cache", is not relevant to your users. Like, at all. I agree totally. In my marketing copy on LinkPeek I attempted really hard to stay away from the term API even though that is what the service is. Basically you must describe the product like your real customers would describe it.