Including potentially in court / to lawyers? IANAL, but isn't this just inviting Amazon to claim it's deliberately leveraging their 'S3' trademark and sowing co

Including potentially in court / to lawyers? IANAL, but isn't this just inviting Amazon to claim it's deliberately leveraging their 'S3' trademark and sowing confusion in order to lift their own brand? (Correctly, and even somewhat transparently in TFA, IMO.)