The one thing that struck me about this article is that there's not even a hint that all companies are now AI companies. Reading this article made it clear that

The one thing that struck me about this article is that there's not even a hint that all companies are now AI companies. Reading this article made it clear that Britannica isn't doing anything different from any other publishing company or any other company for that matter, so it's just a matter of yelling AI over and over again to get attention, and it works.