> "I believe distribution is equally important as product. That means quite literally you should be spending 50% of your time on it. For tech people, you should

> "I believe distribution is equally important as product. That means quite literally you should be spending 50% of your time on it. For tech people, you should probably bias it to 75% so you end up getting to equal in the end." What exactly does "distribution" mean in this context? Distribution means a method for getting your product to the customers who need it. Imagine slaving away for years, building the perfect solution to the biggest problem, only to never have anyone discover it because you never put any effort in figuring out how to reach your customers. A distribution channel can be anything from the AppStore/Steam, to advertising, to door-to-door sales, to engaging users in a niche news forum, to referral/affiliate schemes, and so forth. Ideally, it's something that closely and effectively targets your ideal customer with the exact problem you're solving.