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Read it more carefully (it is easy to miss). They’re going to start using and allowing third party device fingerprinting throughout their ad ecosystem. This i
by hedora 2y ago
Read it more carefully (it is easy to miss). They’re going to start using and allowing third party device fingerprinting throughout their ad ecosystem.
This is obviously illegal in Europe, the UK and California (no consent), and an unnnamed regulator warns that it intends to take action.
- skybrian 2y agoSince it’s a policy that Google’s advertisers have to agree to, it seems like it’s silent on whatever Google might do themselves? (Yes, that’s contrary to the headline. That’s why I find it confusing.)
- esskay 2y agoI assume it just won’t roll out to those locations. The EU would take Google to the cleaners (again) if they knowingly ignored EU law.