> I think it’s a bet on the future. Even though Apple aren’t high volume, they’ve dramatically shifted the professional stereo video landscape more than anythin

> I think it’s a bet on the future. Even though Apple aren’t high volume, they’ve dramatically shifted the professional stereo video landscape more than anything else in the last decade. > This is everything from bringing full resolution stereo videos for home viewing , to making a seemingly standardized format for 180 videos. Even if the latter is just restricted to their platform. I'd assume Porn already achieved all of the above. The format seem to have mostly settled, and the volume produced are relevant. Apple might succeed in the "not first but best" approach, but do they have that much of an impact on the landscape right now ? In particular while this camera is marketed toward AVP movies, Apple being an early partner and probably footing the bill for most of it, is a weaker signal than BlackMagic doing it on its own as a forward investment.