> a company that makes b-roll music realizing that there's a niche of listeners who desire their content and then partnered with Spotify through an intermediary

> a company that makes b-roll music realizing that there's a niche of listeners who desire their content and then partnered with Spotify through an intermediary (a label perhaps) to get them on official playlists through a sweetheart royalty deal. If that isn't payola then it's pretty damn close.