Hoare and Wirth and Knuth and Dijkstra and many others are with you. But they all also understood the role of creativity; and more importantly, no one will be

Hoare and Wirth and Knuth and Dijkstra and many others are with you. But they all also understood the role of creativity; and more importantly, no one will be willing to bear the cost until it is too late. Someone once said that there are two kinds of software companies: those that can buy their salespeople plane tickets and those that cannot. Many insights follow from pulling that thread.