4 ms·
A lot of this depends on your location. In South FLorida, for example, you won't find the people you need on the net. Sure they're on FB and (maybe) Twitter - b
by crag 14y ago
A lot of this depends on your location. In South FLorida, for example, you won't find the people you need on the net. Sure they're on FB and (maybe) Twitter - but for the most part you will need to be face to face
It also depends on "how small". Are we taking store front shops or companies with 50+ people? Small to me is a company with under 25 employees. But You might have a different idea.
Ok some suggestions:
1. The local Chamber of Commerce (not the national group, but the local one). You probably have a few in your city. Pick the biggest. Join and start going to the networking groups. You'll need business cards, by the way. Oh and since you mentioned Real Estate - The Chamber always has lawyers and Real estate agents in attendence . :)
The Chamber also hosts leads groups and other events where you can showcase your services.
2. Another example, assuming you selling to the geeks that work at these business, the local tech meets. In FTL Microsoft hosts monthly meetings/parties. Doesn't matter if you run MS or not. Everyone trolls through it at one time or another. A great place to be networking. Again bring, lots of business cards.
There are various other events. But really.. you have to go where your customers are.
Also, fine turning your google search is a good idea. But if you selling to this market, don't expect them to find you on google. In fact, they probably don't know what you do. So you gotta train your potential customer. The Chamber events are great place for this; proving to your potential customers why they need you.
Also if you selling nationally your best bet is to setup sales people in those areas who can work off commissions. Sort of what the local carriers do.
- rubberband 14y agoWorking for a small business (as well as trying to target small businesses myself), I think this is all great advice. I would add that you can't underestimate the non-traditional forms of marketing. Pick a sub-segment of your business. If you sell widgits, chances are some people specialize in dark green widgits from France. Find out if there is a French Dark Green Widgit Trade Journal, and see what their rates are. Find out if there is any specialized software which these people use, and see if you can talk to those vendors about advertising. In my experience, unless you're doing extremely specific Ad-Words targeting, most of the usual online "wisdom" is completely useless when it comes to targeting small businesses (which is tragic, since they're such a huge market). I'm not sure official sales people are going to work, given that they're having trouble getting initial traction. I would think this would be more effective once they've gained some momentum.