Not a new phenomenon: this 2007 book describes the strategy of using the luxury brand to sell junk to the masses: https://en.wikipedia.org/wiki/Deluxe:_How_Lux

Not a new phenomenon: this 2007 book describes the strategy of using the luxury brand to sell junk to the masses: https://en.wikipedia.org/wiki/Deluxe:_How_Luxury_Lost_Its_Luster https://en.wikipedia.org/wiki/Deluxe:_How_Luxury_Lost_Its_Lu... With social media and influencers, there's even more money to be made selling junk.