While cultural artifacts get input and evolve from their functional use, such uses can't explain anything, certainly not mass adoption. The main reason for clot

While cultural artifacts get input and evolve from their functional use, such uses can't explain anything, certainly not mass adoption. The main reason for clothes is cultural, and their main use is as a social code (e.g. http://books.google.com/books/about/The_Fashion_System.html?id=jvpwygq9i3UC&redir_esc=y http://books.google.com/books/about/The_Fashion_System.html?...).