By "small" they mean, "Total cost of production for a feature length movie coming in under a few million dollars" Outright purchasing a camera and equipment vs

By "small" they mean, "Total cost of production for a feature length movie coming in under a few million dollars" Outright purchasing a camera and equipment vs renting them for a shoot is a waste of money unless you're a production company that is going to use the equipment over and over again until it falls apart, and even then if you rent it it is on the rental company to handle maintenance and providing replacements in case of equipment breakdown, so it can still be a good deal for you.