Not an expert, but it seems the Holy Grail would be to make an advertisement relevant to the activity the person is currently doing, or things they are thinking

Not an expert, but it seems the Holy Grail would be to make an advertisement relevant to the activity the person is currently doing, or things they are thinking about. At least then there's a better chance they'd remember it, if they in fact remember the thing at all. Like a tool that recommends a better tool when you try to do it for a job it's not intended for. I always wish I had a better chop saw when I'm using a circle saw for a too-large post, but when I see ads for chop saws I ignore them. This is probably why there's this enduring trope about going to the hardware store and getting stuck for hours and walking out with too much stuff. You're already in the project mode and there to buy things you need. Very easy to grab just one more thing. Like, why is hobby lobby still a thing?