I'd look into figuring out which search terms your potential customers are using. And then targeting those words with AdWords. If it proves to be effective, yo

I'd look into figuring out which search terms your potential customers are using. And then targeting those words with AdWords. If it proves to be effective, you could invest more time and energy on using SEO to target those words. Also, how are your competitors acquiring customers? That would be a good starting point.