I have in mind a friend who on first contact, comes off as somewhat superficial and business-brained, b/c he's always hitting people up for lunches, or calls, a

I have in mind a friend who on first contact, comes off as somewhat superficial and business-brained, b/c he's always hitting people up for lunches, or calls, and likes to talk about jobs. The thing is, he does that all the time. Employed, unemployed, rain, shine. And he doesn't just like to talk about (or look for) opportunities for him, but for everyone else, too. So over time, you realize that's just how he is/what he does, and it comes across as completely natural. He's one of my best friends, honestly.