> It is staggeringly hard to measure. It's straight up impossible. Best we can do is observe and attempt to measure proxies. Take hypothetical situation: VPs

> It is staggeringly hard to measure. It's straight up impossible. Best we can do is observe and attempt to measure proxies. Take hypothetical situation: VPs A & B debate a business decision. Let's say A wins the argument and their solution leads to a revenue increase of $10M, and let's say we can confidently state that this is the outcome driven primarily by them winning the argument. Is the impact a net growth in business of $10M? In a sense, yes; but in some other sense, perhaps if they went with B's solution, the revenue growth would have been $15M? There's probably no way to know for sure unless you try both approaches, which is often impossible...