Where's the fun in that when consumers happily pay twice as much? There's no question you can make decent cars under 10K$. There are lots of those on the market

Where's the fun in that when consumers happily pay twice as much? There's no question you can make decent cars under 10K$. There are lots of those on the market in China. Most of them are pure electric of course because they are good enough, super simple to build, and inherently cheaper to make than anything hybrid. If you are competing on price, cutting cost like that is what you do.